Branding & Marketing
The brands of our portfolio companies require as much attention as the scientific ideas that launched them. Origin has built a dedicated branding and marketing agency. This agency has become so good at launching our companies; it now represents some of the leading brands in biotech and life sciences—many of which have gone from start-up to IPO or sale within extraordinarily fast periods.
When we take on an assignment to re-position or establish a new brand, we challenge everything. Much like the entrepreneurs and science they represent, it's up to us to determine the market opportunities that competitors can't see. When we see it, we
press-on, developing a marketing strategy that works—one that reflects our growing science and commercialization approach at all times.